They finally got me to head to these podcast streets for real...
Returning to where it was born... in a way.
It only makes sense to drop this here because the idea was born at Blackweek. Last year, friend and colleague, Amber Chenevert, PhD, brought up an idea that made perfect sense: we should take what we talk about (a whole lot) and record it for people. Sounds pretty simple, don't it?
See, we've both been in these advertising & marketing trenches for a while—working with brands that should know better—to see the same gap everywhere. Places purporting to pour millions into "cultural marketing" instead of respecting culture as the code running beneath everything we see, determining how communities create, connect, and cope.
Culture is NOT, nor should ever be about leverage or extraction, but this post is not supposed to be a rant. Focus, Gary... Focus.
As such, in October, we are "The Culture of..." podcast. Every other week, we will be discussing the cultural dynamics businesses consistently overlook or misread and explain what those blind spots cost them.
From my eyes—me, Gary J. Nix, I'm speaking for me—here's what I keep seeing: if you can't describe how culture influences your brand's core business model, you're on the fast path to irrelevance. Entirely too many brands treat culture as a marketing channel instead of a strategic asset, and that ain't good.
And to make it real, the website is live: https://www.thecultureofpod.com
An address on the internet makes things very real... in many ways.
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...and I'm sure there will be more to say at Blackweek, right?
It's only right...