About Subculture
Subculture is a new free self publishing platform and digital marketplace for serious creators only. Subculture is committed to supporting subject matter experts across a variety of fields, industries and mediums, by providing them with tools to help them better monetize their content. Our platform is specifically geared to writers, filmmakers, podcasters, academics and creators who are creating content to advance people, society and culture.
Get started
Why do we exist?
We launched Subculture for two reasons, because social media needs more substance and because creators and writers need to be paid for all that they do to move culture and the world forward. The Subculture platform allows creators to earn money from subscriptions, advertising revenue and brand sponsorship deals, while allowing readers and subscribers to support them directly.
Building a community of Culturalists
Subculture is building a community of cultural experts or what we lovingly call, culturists. A culturist is someone who cares about the state of culture, the world we live in and everyone in it. Whether you are into tech culture, fashion culture, food culture, whatever your cultural background or cultural expertise, as long as it's focused on improving culture, you and your point of view will be welcomed into the Subculture community.
Join the community
How Subculture works
At Subculture our job is to build the most dynamic platform that allows you to engage your readers and followers in the most impactful way possible. Subculture is a free platform, meaning it doesn’t cost you a cent to start using the platform. We make money, when you make money, only taking a small cut to ensure we can keep building the platform of the future to meet all your needs.
Subscriptions
On Subculture you can publish your content for free or charge your readers a subscription fee to have access to all or select content in your library. We take 15% of any subscription based revenue you generate. This goes to the maintenance ongoing development and marketing of the Subculture platform.
Advertising
Subculture makes selling ads against your content easy. Subculture shares in any advertising revenue that is sold against your content. We take 40% of all advertising revenue and you keep the rest. In order to qualify for ad sharing, you must be approved by our content moderation team. Apply here.
Brand sponsorship deals
Think of the Subculture team as an extension of your business as we are always rooting for you and working behind the scenes to find you sponsorship deals and brand ambassadors opportunities for select creators in our program.
All the tools you need in one place
Our job is to take care of the tech so that you don’t have to. This way you can focus on creating, writing, podcasting, streaming, reporting and telling stories. We are just getting started and will be adding a ton of additional features but for now, you can share the following types of content on Subculture.
Start creating content
Video
Upload all your video content, from long form films to episodic series, to just cool one off’s.
Podcasts
Publish, manage, promote and monetize your podcasts all in one place.
Articles
Yes, we actually believe in long form writing, so please use our editing tool to craft that next Pulitzer prize winning story.
Posts
Keep your community up to date with frequent text, video and photo posts made directly to your subscribers feeds.
Sub Communities
Sub Communities are themed feeds and threads that our users can create around specific themes or topics, in which they can invite others to participate in.
Audio Books
Coming soon
Courses
Coming soon
Live Stream PPV
Coming soon
