Pete Hegseth bankrupted two non-profits and now controls our national defense budget.

Will failing upward become even more of a trend in the corporate sector, too?

Because...I'm just saying...when a Jean company CMO is called “brilliant” and “bold” and a “legend” for doing something messy and noisy that has not proven to sell any more actual jeans….

In this era of Magamerica, is having a Pete Hegseth “great guy” vibe about you the only metric that matters?

(And do great guys tell their consumers to suck it up and stop being snowflakes when they have legitimate feedback?)

My advice to all of you?

Bring conversations back to the business and expose the dereliction of duty when leaders prioritize growing their bizlebrity status over growing the actual business.

MBA nerds refer to this as an agency problem…nip it in the bud before the board bites back - because unlike a nip, those bites draw blood.